Our Brand Promise

CAREFUL & RESPONSIBLE SOURCING

We've done the research so you can rest easy knowing our foods are free of: Corn, Wheat, Soy, Dyes, Chemical Preservatives, By-products and Other Harmful & Unnecessary Ingredients

COMMITMENT TO PET HEALTH & NUTRITION EDUCATION

We are fiercely committed to the principle that our pets' health, vitality, and longevity are deeply intertwined with the quality of their diets. As such, all our team members are certified in dog & cat nutrition and offer individualized nutrition advice.

AN UNMATCHED STANDARD OF CUSTOMER SERVICE

We are locally owned and thrive through the efforts and vision of our entire team from owners to associates. This empowerment results in a close-knit team deeply invested in the business’s mission to redefine pet nutrition in our community and uphold an unmatched standard of service offered for each customer, whose names we remember.

COMPETITIVE PRICING

We are committed the keeping our prices competitive. We offer not just one but two loyalty rewards programs to help keep our products affordable for our customeres and will match any competitor’s price.

SATISFACTION GUARANTEE

We understand that every pet has individual needs, and some can be pickier than others! We are here to help you find the best natural foods your pet will not only thrive on but love. If for whatever reason, the food you take home doesn’t work out as indented or your pet doesn’t like it, we will return it and help you find something the best option for your pet.